Bourbon Maker Never Say Die Navigates Tariffs, Plans New Lexington Venue

Lexington, KY, October 1, 2026 —

Lexington, KY – Never Say Die Bourbon, a local spirits producer, has announced plans for expansion following a period of successfully navigating significant tariff challenges. The company revealed its intentions to open a new venue, marking a new phase of growth for the Lexington-based business.

Details regarding the specific nature of the tariff challenges faced by Never Say Die Bourbon were not provided in the summary. Similarly, the exact timeline for the new venue opening, its location within Lexington, or the scope of its planned operations were not specified. The summary also did not include information about the company’s previous operational challenges, the duration of the tariff issues, or the specific outcomes of their navigation efforts beyond successful resolution.

Despite the lack of granular detail on the past hurdles, the announcement of a new venue signifies a positive outlook for Never Say Die Bourbon. The company has previously established its presence in Lexington, and the planned expansion suggests a commitment to further developing its footprint in the region’s robust spirits industry. Further information regarding the new venue’s development and opening is anticipated.

The specific details concerning the tariff resolutions, including any governmental bodies involved or policy changes that may have assisted the company, were not disclosed. Information on the investment involved in the new venue or potential job creation was also absent from the provided summary.

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